Overview:
Seth is a digital marketing professional with Weave Asia who helps businesses strengthen their online visibility and navigate the complexities of digital expansion across Asian markets. With a background in mass communication and website development, he specialises in helping companies understand Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO) and the different digital strategies required when entering overseas markets. He believes that while AI is changing how consumers search for information, strong SEO remains an important foundation for digital visibility.
Industry:
Digital Marketing | Search Engine Optimisation (SEO) | Generative Engine Optimisation (GEO) | Web Marketing | Asian Market Expansion
Professional Experience:
Seth first learnt basic SEO while studying mass communication around 2013, when search optimisation was considerably simpler than it is today. After entering the industry, he discovered the technical knowledge, research and continuous work required to meet evolving search-engine standards. At Weave Asia, he works with businesses on digital marketing and SEO, helping them understand how search behaviour and online ecosystems vary between countries. His approach emphasises localised strategies, particularly for businesses seeking to build visibility in new Asian and international markets.
Turning Point:
An important turning point came when Seth joined Weave Asia and realised how much SEO had evolved from the relatively basic techniques he had encountered during his studies. He initially believed SEO could largely be handled independently, but seeing the technical work behind successful campaigns changed his perspective. He came to understand that effective SEO requires businesses to meet the standards established by search engines rather than simply following an agency’s preferred tactics. This deeper understanding shaped his approach to helping clients build sustainable online visibility.
What He Does Now:
Today, Seth works with Weave Asia and is progressing towards becoming a partner in the company. He helps businesses develop practical digital strategies encompassing SEO, GEO and international market expansion. He encourages companies to build strong SEO foundations while preparing for the growing influence of AI-driven search, believing that conventional and generative search will increasingly coexist. For businesses expanding overseas, he also advocates market-specific strategies rather than assuming that a successful approach in one country will automatically work elsewhere.
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