Overview: Larson is the Co-Founder of Visual Studio, an award-winning creative agency that has grown from a three-man startup with just $500 in capital into a regional business employing nearly 50 staff across Singapore, the Philippines, China, and Indonesia. Over the past two decades, he has built a company renowned for delivering integrated brand experiences for global clients while fostering a people-first culture centred on trust, resilience, and continuous innovation.
Industry: Creative Agency | Brand Experience | Events Management | Marketing | Experiential Design
Professional Experience: Larson co-founded Visual Studio in 2004 with two former National Service friends, taking on multiple responsibilities as the young business navigated its early years. As the company expanded, he transitioned from hands-on project execution to leading people, culture, finance, and business strategy. Under his leadership, Visual Studio has delivered campaigns for global brands including HBO, Johnnie Walker, Changi Airport Group and CapitaLand, while producing projects involving international celebrities such as Lady Gaga and Jay Chou. His entrepreneurial journey has been defined by adaptability, regional expansion, and a strong commitment to developing people alongside the business.
Turning Point: A defining turning point came when Larson realised that sustainable growth depended less on winning new clients and more on building the right team and organisational culture. As Visual Studio expanded across multiple countries, he learned to trust others, delegate responsibilities, and invest heavily in leadership development. This shift from managing projects to empowering people became the foundation for the company’s long-term success and regional growth.
What He Does Now: Today, Larson oversees the strategic direction, organisational development, and regional operations of Visual Studio. He continues to champion innovation in branding and experiential marketing while focusing on leadership development, company culture, and mentoring the next generation of creative professionals. His mission is to build not only memorable brand experiences but also meaningful careers for the people who grow alongside the company.
SGVisionaries interview:
LinkedIn profile: https://www.linkedin.com/in/onglarson
Website: https://www.orangejoos.com/
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