Overview: Social entrepreneur and disability inclusion advocate dedicated to empowering persons with disabilities and disadvantaged individuals through training, employment opportunities, and dignity-centred business models.
Industry: Social Enterprise, Disability Inclusion & Workforce Development
Professional Experience: Seng Choon has over 30 years of experience spanning hospitality, food services, training, operations management, and social entrepreneurship. Prior to founding Project Dignity, he held leadership positions in the hospitality and F&B sectors.
He later channelled his industry expertise towards building inclusive employment ecosystems for persons with disabilities, ex-offenders, and disadvantaged individuals. Through Project Dignity, he has pioneered innovative concepts that combine commercial sustainability with social impact, earning recognition both locally and internationally.
About him: Seng Choon is a Singapore social entrepreneur best known for founding Project Dignity, a social enterprise that provides vocational training and meaningful employment opportunities for persons with disabilities and other marginalised groups. Deeply passionate about restoring dignity through work, he believes that everyone deserves the opportunity to contribute meaningfully to society regardless of physical, intellectual, or social challenges.
His work focuses on empowering individuals through skills training, confidence building, and creating environments where they can achieve independence and self-respect. Over the years, he has become one of Singapore’s leading advocates for inclusive employment and social entrepreneurship.
Turning point: A major turning point came when Seng Choon witnessed firsthand the difficulties faced by persons with disabilities in securing meaningful employment despite having the willingness and ability to work. Recognising that many barriers were caused by perceptions rather than capability, he decided to create employment opportunities that focused on strengths instead of limitations.
This led to the founding of Project Dignity in 2010, where he developed innovative business concepts that integrate training, employment, and social inclusion. His mission evolved into helping society see ability before disability and restoring dignity through meaningful work.
What he does now: Today, Seng Choon leads Project Dignity, which operates multiple inclusive employment and training initiatives. The organisation provides vocational training, job placement, food service operations, and employment opportunities for persons with disabilities, disadvantaged youth, and other vulnerable groups.
He continues advocating for inclusive hiring practices, social innovation, and sustainable social enterprises while mentoring organisations interested in creating positive social impact. His vision is to build a society where every individual is valued for their abilities and given the opportunity to thrive with dignity.
SGVisionaries interview: Meet Seng Choon: Visionary Behind Project Dignity, Empowering Less-Abled Lives Through Love and Training
LinkedIn profile: Koh Seng Choon LinkedIn Profile
Website: Project Dignity
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