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Other Roles & Appointments: Sake Samurai, Sake Educator

Overview: Singapore’s first officially appointed Sake Samurai who has dedicated his career to promoting Japanese sake culture, education, and appreciation across Asia.

Industry: Food & Beverage (F&B), Beverage Education & Hospitality

Professional Experience: Adrian has more than 20 years of experience in the sake industry, including sake education, beverage consultancy, hospitality, judging, and international sake promotion. He is the founder of Inter Rice Asia Language School and Inter Rice Asia Sake & Shochu Academy, and is recognised globally for his contributions to sake culture and education.

About him: Adrian is a Singapore-based sake educator and entrepreneur who became Singapore’s first Sake Samurai, a prestigious honorary title awarded by the Japan Sake Brewers Association Junior Council to individuals who have made significant contributions towards promoting sake internationally.

Originally involved in Japanese language education, Adrian developed a deep passion for Japanese culture, cuisine, and traditional sake brewing. Over the years, he became one of the leading advocates for sake appreciation in Singapore and Southeast Asia, dedicating himself to educating consumers, hospitality professionals, and businesses about the craftsmanship and heritage behind sake.

Turning point: A major turning point came when Adrian recognised that sake was often misunderstood outside Japan and lacked proper education in many markets. This inspired him to build structured sake education programmes and actively bridge Japanese brewing traditions with international audiences.

His efforts eventually earned him the highly respected Sake Samurai title in 2023, making him the first Singaporean to receive the honour and strengthening Singapore’s recognition within the global sake industry.

What he does now: Adrian leads sake education, consultancy, certification programmes, and cultural initiatives through Inter Rice Asia. He conducts sake appreciation courses, collaborates with restaurants and hospitality professionals, judges international sake competitions, and actively promotes Japanese food and beverage culture throughout the region. He also continues mentoring sake enthusiasts and professionals while expanding awareness of premium Japanese sake globally.

SGVisionaries interview: Meet Adrian Goh: Singapore’s First Sake Samurai Who’s Brewing a Sake Storm

LinkedIn profile: Adrian Goh LinkedIn Profile

Website: Inter Rice Asia