Profiles of Singapore’s Builders and Leaders

Overview: Former civil servant turned entrepreneur, digital marketer, and EV content creator who built a successful business around storytelling, video marketing, and helping brands grow through authentic content.

Industry: Digital Marketing, Content Creation, Video Production & EV Media

Professional Experience: Colin has more than 20 years of experience from his earlier career in the civil service and military sector before transitioning into entrepreneurship. Since 2016, he has built expertise in digital marketing, video production, social media strategy, branding, and content creation through Learns Marketing. In recent years, he has also expanded into EV-related media content through his growing YouTube channel focused on electric vehicles, business insights, and lifestyle topics.

About him: Colin Goh is a Singapore-based entrepreneur and content creator who left a stable civil service career to pursue entrepreneurship together with his wife. Motivated by the desire for greater freedom, personal growth, and long-term financial independence, he spent years preparing for the transition by studying entrepreneurship and learning from business owners.

He eventually founded Learns Marketing, a company specialising in digital marketing, storytelling, and video production for SMEs and brands. Beyond business, Colin is passionate about mentorship, entrepreneurship, and helping businesses communicate more effectively through authentic content. In recent years, he also developed a strong interest in electric vehicles and began producing EV-related YouTube content that has steadily gained traction in Singapore’s EV community.

Turning point: A major turning point came when Colin realised he wanted more control over his future beyond the structure of civil service life. After approximately 30 months of preparation and side projects, he made the bold decision to resign from his stable career and pursue entrepreneurship full-time at the age of 40.

Another important shift happened when he began experimenting with video content creation and discovered the power of storytelling and social media marketing. More recently, his growing passion for electric vehicles inspired him to launch EV-focused content under the Learns Car Series, where he reviews EV brands, ownership experiences, and Singapore’s evolving EV ecosystem.

What he does now: Today, Colin leads Learns Marketing, helping businesses grow through digital marketing, storytelling, and video production. He also actively produces content for his expanding YouTube channels, including business insights and EV-related reviews under the Learns Car Series.

His recent EV content covers topics such as EV ownership costs, Singapore’s EV market trends, EV brand reviews, and practical car ownership advice. His EV YouTube channel has crossed 16,000 subscribers and continues growing within Singapore’s EV community.

SGVisionaries interview: Meet Colin Goh: From Civil Servant to Inspiring Entrepreneur

LinkedIn profile: Colin Goh LinkedIn Profile

Website: Learns Marketing